£5,000 to find council chief’s undefined self

A council chief executive is attending a £5,000 self-awareness training course in Germany and Florida to learn to become “more likeable and able to like herself”.

Dr Allison Fraser, who is in charge of Sandwell Council, signed up to attend the Avatar Professional Course.

The Avatar website claims the course teaches people how to become “more real, authentic”, to “protect themselves against the abrasions of the world” and “gain a connection with the undefined self”. It also teaches its students how to “obtain the keys to successfully operate in the world”.

Avatar was established by Harry Palmer, a former missionary in the Church of Scientology. It is thought he devised the Avatar theory during a prolonged session in a flotation tank.

Dr Fraser has already taken a £2,400 course in Germany and is due to fly out to Florida in October for the remaining £2,500 worth of training.

She will be staying at the International Drive resort in Orlando, described in the brochure as one of the most “dynamic vacation destinations” in the world.

For further information on Avatar – including its Scientology origins and cultish behaviour – please consult the following: